POLITICAL SOCIAL MEDIA

Making the Case
for Voter Access.

Oklahoma State Question 836

VOTER EDUCATION · PERSUASION · RAPID RESPONSE · MOBILIZATION

After creating independent TikTok content about SQ 836, I was approached by the ballot initiative's organizing team to support its voter education campaign as a volunteer content creator. Working from campaign messaging priorities, I developed original TikTok content explaining the proposal, answering voter questions, countering misinformation and driving Oklahomans toward signature gathering.

8,785+
TOTAL VIEWS
1,050+
TOTAL LIKES
150+
COMMENTS
150+
SAVES
THE BRIEF
Educate. Clarify. Respond. Mobilize.
Turn campaign messaging into social content real voters would actually understand and engage with.
MY ROLE
Volunteer Social Media Content Creator
Messaging Copywriting Voter Education Rapid Response Community Engagement Calls to Action
See TikTok
SELECTED CAPTIONS FROM THE SQ 836 CAMPAIGN
Four examples. Four different communication goals.
EXPLAIN.
Make complex policy simple.

Oklahoma is a Republican-majority state. SQ 836 doesn't change that; it makes the process transparent.

It forces every candidate to compete for every voter, not just the extremes. That means stronger leaders, better policies, and real power for independents and Democrats to shape who gets to November.

If Republicans want the job, they'll have to work for their lunch.

SEPT. 24, 2025
1,707 122 36 12
Clear, plain-English explanation that reframes the issue around competition and fairness.
RESPOND.
Answer objections with confidence.

Closed primaries only make sense if you believe fewer voters is a good thing.

When a primary effectively decides who governs, it stops being a private party matter and becomes a public one. Taxpayer-funded elections should include the taxpayers.

Strong ideas don't need closed doors. They hold up in the open.

DEC. 28, 2025
1,680 190 14 14
Persuasive response connecting voter access to taxpayer fairness.
COUNTER.
Redirect the narrative. Refocus the point.

The primary isn't just a step on the way to the general here in Oklahoma, it IS the election a vast majority of the time.

Comparing Oklahoma to California misses the whole point. If we want meaningful participation from all voters, we've got to talk about real systems, not scare words.

JAN. 4, 2026
568 59 8 8
Takes a common “California” attack and brings the conversation back to Oklahoma.
MOBILIZE.
Turn awareness into action.

Oklahoma, today's the day.

If you want change, you've gotta show up for it.

Grab your keys, find a signing spot, and let's get 836 across the finish line.

NOV. 22, 2025
918 72 13 3
Straightforward call to action designed to move awareness into participation.

SOCIAL MEDIA FOR BUSINESS

Different brands. Different Voices

Strategy, copy and content built around human connection.


MILLER ROOF & EXTERIORS

Built to sound like the people behind the business.

THE VOICE

Down-home, hardworking and neighborly. A little country, never corporate. Approachable enough for the small questions and confident enough for the big jobs.

THE STRATEGY

Starting without an established social presence, we built the brand around education, authority and community. Helpful homeowner content builds trust, while weekly Facebook group posts and conversation-driven content keep the company visible locally.

THE TWIST

Contractor content can get serious fast, so we deliberately made room for personality. Family-friendly humor gives the brand a weekly change of pace and another reason for people to stop, engage and remember it.

EDUCATE BUILD AUTHORITY START CONVERSATIONS
HAUL YEAH! SERVICES

Hard work, good people and absolutely no corporate voice.

THE VOICE

Young, energetic and very Gen Z, but backed by a serious work ethic. Haul Yeah keeps things casual, funny and straight to the point while still sounding like people you'd trust to show up and get the job done.

THE STRATEGY

The work does a lot of the talking, so before-and-after reels are a big part of the content strategy. Short, punchy captions keep the brand moving, while service education helps people understand everything the crew can take off their hands.

THE HUMAN SIDE

Junk removal can be more emotional than it looks. For the Mind Over Clutter series, we slow things down and acknowledge that letting go can be hard. The goal is simple: make people feel seen, never judged, and comfortable asking for help.

KEEP IT HUMAN SHOW THE WORK MAKE IT FUN
BETTER FENCING & CONSTRUCTION

Building trust before the first post ever went live.

FROM THE GROUND UP

Better Fencing & Construction was a brand-new company with no established audience or social presence. We built the brand from the website and messaging to the voice that would carry across every piece of social content.

THE VOICE

Professional, trustworthy and unmistakably human. The goal was to sound like a contractor homeowners could rely on without slipping into stiff, corporate or AI-sounding language. Clear communication and authenticity became part of the brand itself.

THE STRATEGY

With no existing audience, the content had to build familiarity and credibility at the same time. We use educational posts, relatable humor and real-world homeowner content to demonstrate expertise while giving people a reason to engage with a company they're just getting to know.

HOMEOWNER HEADS UP

A recurring education series designed to look out for the homeowner. From contractor red flags to questions worth asking before work begins, the series helps people make smarter decisions, even when they aren't hiring us.

BUILD TRUST EDUCATE SOUND HUMAN